
Case Study: Western Craft Contracting
SOCIAL CONTENT
Modern day social media platforms are content hungry machines!! Although this is not usually the sole focus of my projects all the imagery I create can all be utilized in a variety of manners. Still images can be posted onto social channels as-is, cropped, or combined in order to tell a story. Sharing these moments in time allows viewers to feel a connection to your business and adds a level of professionalism to your page. When it comes to video all my equipment records in at least 4K resolution, which allows for a vertical HD crop that doesn’t negatively impact upload resolution. This means the same great footage that may have been shot to live horizontally on a website’s landing page can also be repurposed to thrive on today’s most popular social platforms!