Case Study: QCL
QCL, located on the remote island of Haida Gwaii, reached out to me early in 2022 wanting to build a media library that would support them in a variety of efforts including social media, print advertisement, trade show marketing materials, a website revamp, email marketing campaigns, and even physical prints to hang on the walls of their accommodations. Quite simply, they needed high quality imagery available at their fingertips that would show-case the magic of their first class fishing experience!
This destination is well known for its world-class fishing, and rightfully so, but it’s much more than just the silver Chinook salmon that makes the experience so spectacular. Stunning scenery, awe-inspiring wildlife encounters, beautiful amenities, incredible food, and so much more; they offer a level of service that is hard to maintain anywhere, let alone at a heli-access lodge on a remote island off the coast of Northern British Columbia! In order to capture the overall experience we wanted to showcase the resort from a variety of perspectives, shooting from on land, in the air, and even underwater. We made sure that as we documented the expanse of the operation we also didn’t miss the little details that make this place so magical.
“QCL has had the pleasure of working with Dolf for the last several seasons. From the initial consultation, he understood our vision and was amendable to our unique needs as a remotely located operation. Every step of the process was handled with professionalism and expertise but his willingness to go above and beyond to ensure client satisfaction sets him apart in the industry. Our deliverables exceeded our wildest dreams and we look forward to continuing working with Dolf in future projects – It’s truly a pleasure.”
– Creative Direction Team at QCL
What began as a one-time gig quickly turned into a fantastic working relationship and I could not be more thrilled to continue working with QCL moving forward! The first few trips we really focused on continuing to build and refresh their content libraries, delivering ready-to-use photos and video clips that could be posted as-is or repurposed for a variety of outlets. With their media collection now in good standing we’re starting to apply our efforts towards more focused deliverables and cohesive storytelling; I’m really excited to work with their team to see these projects through and hopefully I’ll be sharing those here in the non-so-distant future!
SOCIAL CONTENT
Modern day social media platforms are content hungry machines!! Although this is not usually the sole focus of my projects all the imagery I create can all be utilized in a variety of manners. Still images can be posted onto social channels as-is, cropped, or combined in order to tell a story. Sharing these moments in time allows viewers to feel a connection to your business and adds a level of professionalism to your page. When it comes to video all my equipment records in at least 4K resolution, which allows for a vertical HD crop that doesn’t negatively impact upload resolution. This means the same great footage that may have been shot to live horizontally on a website’s landing page can also be repurposed to thrive on today’s most popular social platforms!
