Case Study: Coastal Craft Yachts

Growing up on the Sunshine Coast I remember watching in awe as a locally built Coastal Craft blasted past our family’s 19’ Zeta on a windy day in the Strait of Georgia – this company has long been recognized for their incredible quality and craftsmanship. Having gawked at their designs in my adolescent years it felt like a full circle moment when I was first granted the opportunity to work with them in 2018, in a similar pursuit of perfection. After that initial project a great partnership was born and I’ve had the pleasure of shooting most of their new builds ever since. My imagery has assisted Coastal Craft across all of their marketing efforts, helping to secure many magazine covers, amassing millions of views online, and growing their online following ten-fold since we’ve started working together.

The 42’ ExpressFish is one of Coastal Craft’s newest designs, debuting in the fall of 2021. This particular hull, launched in 2023, was a top-spec build and currently stands as the fastest Coastal Craft ever produced. Powered by quad Mercury Racing 450Rs this boat is propelled by a staggering 1800hp helping it reach speeds above 100kph, despite bring kitted out with all the luxuries you could imagine on a yacht of this size. Though spectacular, this presents a significant challenge when trying to capture it through photo and video, especially since the client wanted to show its capabilities on a windier day.  

“Dolf has helped us tremendously with our photo and video needs. We strive to build boats at the highest level and the quality of his work helps to represent that”

– Jeff Rhodes, Owner of Coastal Craft Yachts

In order to help us achieve our goals we brought in a talented local helicopter pilot to assist with the shoot – I often get asked how this still makes sense given the level of modern day drone technology? Considering the boat’s performance, it’s really quite a simple choice. Consumer drones can not keep up and they tend to sport wide angle lenses and smaller sensors, giving the footage a less professional feel. Higher end options like cinema FPV drones, heavy lift drones, or a DJI Inspire 3 would definitely produce amazing footage but it would be a struggle to also shoot crisp still images as these platforms are generally optimized for video first. Drones operations of this calibre also require significant resources, including a sizeable chase-boat (pilot must maintain line-of-sight at all times and the drone needs a safe place to touch down between batteries), a team of trained professionals, and loads of expensive technology that needs to be kept dry and safe. At these sorts of speeds batteries would likely last less than 15 minutes for each flight meaning the shoot would need to be paused every time they’re getting swapped out. Factor in the fuel cost of running a quad outboard monster like the Coastal Craft 42’ EF for an additional few hours and all of a sudden a helicopter becomes the more simple, effective, and even affordable choice. 

In order to maximize efficiency I utilize a two camera set-up while in the helicopter. One of my Canon R5’s is paired with a versatile 24-105mm lens and then mounted with a variable ND filter, DJI Ronin gimbal and Atomos external recorder. This allows me to shoot beautiful 4K video footage up to 120fps and in LOG format, which provides remarkable flexibility during post processing and colour grading. The second camera is then optimized for still images, mounted with a fast lens so I have the ability to stop a moment in time with incredible clarity. A 48mp full frame sensor and quick burst mode on my Canon R5 (up to 20 photos per second) helps ensure no moment of the action is missed! Almost all the aerial media seen in this gallery was shot in under one hour in the helicopter. This dual-camera set up in conjunction with an experienced helicopter pilot (crucial!) is truly a very efficient way to capture high performance boats from a bird’s eye perspective!

SOCIAL CONTENT

Modern day social media platforms are content hungry machines!! Although this is not usually the sole focus of my projects all the imagery I create can all be utilized in a variety of manners. Still images can be posted onto social channels as-is, cropped, or combined in order to tell a story. Sharing these moments in time allows viewers to feel a connection to your business and adds a level of professionalism to your page. When it comes to video all my equipment records in at least 4K resolution, which allows for a vertical HD crop that doesn’t negatively impact upload resolution. This means the same great footage that may have been shot to live horizontally on a website’s landing page can also be repurposed to thrive on today’s most popular social platforms!